Applebee's® Grill & Bar
Applebee's came to us in need of a new social voice that would break through the noise of other corporate restaurant chains. I did this through adopting the sarcastic and sardonic tone that has come to define the millennial persona. Our social presence saw a major spike in engagement and a positive shift in sentiment. We also played with our food on snapchat and created gifs that coincided with March Madness.
Agency: MRM//McCANN
Art: Denyse Mitterhofer
