Messiah Village
Broaching the subject of senior living can be difficult. Many older adults feel moving to an assisted living community requires them to surrender their freedom. Messiah Village aims to dispel that way of thinking. The campus allows seniors to live as independently as they wish while offering help and services for those that choose them. In these direct mailers we targeted two different audiences—seniors themselves and their adult children.
Agency: LevLane
Creative Direction: Chara Smith
